You know it when you feel it.
That’s the measure — the only measure — of successful communication.
You laugh at a well-told joke. You hum along with a favorite song. Something clicks, and it stays with you.
How do you do it? By understanding the audience. You study — like a scientist measuring the perfect sound wave or a comedian tinkering with each word of a joke. For the audience, this craft is of little concern. But if the music is sour or the joke flat, there’s no pretending.
What is fluency? You know it when you feel it. And whatever changes might arise in marketing and public relations, this principle endures. Communicators who tell a good story, regardless of the medium or the culture, will thrive.
This is our business. Sending messages that aren’t just heard, that connect with the mind and emotion. Fluency.
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