Cross-Cultural Coaching
BEHR HEAT TRANSFER
Behr Heat Transfer, a large German automotive supplier, wanted their management and engineering team to win over their American colleagues and customers with their gift for the subtleties of written and spoken English. Behr approached Fluency Creative to establish a program dynamic enough to lure the participation of their engineers and managers who had few hours to spare for training, no matter how valuable.
Our program began with a few key nuances in each conversation type. Participants practiced until they had a feel for the messages underlying common exchanges. Then, because Behr wanted an extensive training program, we helped the students systematically fill in the gaps in their real-world language skills. We practiced idioms, persuasive speech, humor, and conflict resolution.
Led by an English professor fluent in German who has taught at American and German universities, the participants found their coaching was tailored to the potential challenges that German-speakers face in perfecting their English at any level.
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